Official Statement on the Upgrade of Brand HJG to LiuHJG and the Firm Resistance to Counterfeits
LiuHJG
Since its establishment in 2013, the HJG brand has always adhered to the core development concept of "Building Reputation with Quality and Winning Trust with Service", and has been deeply engaged in the industry for more than a decade. Relying on strict control over product quality, accurate insight into market demand, and continuous technological innovation, the brand's influence has gradually expanded. It has not only won wide recognition and support from consumers around the world, but also successfully established a professional and reliable brand image in the international market, accumulating a large number of highly loyal customers. The recognition of these customers stems not only from the excellent product quality of HJG, but also from the strong user stickiness built by the brand over the years, which has become the core driving force for the brand's sustainable development.
To better meet the personalized needs of customers and different markets around the world, HJG has provided ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer) customization services since its establishment. With a professional R&D team, a mature production system, and efficient supply chain management, it has provided high-quality customized solutions for many partners, winning high recognition both inside and outside the industry. Here, we sincerely thank all customers for their long-term companionship, trust and support. It is your recognition and expectations that drive HJG to constantly break through itself. "Maximizing customer satisfaction" has always been the brand concept that HJG adheres to, and it is also the starting point and destination of all our work.
However, since 2020, the HJG brand has encountered serious counterfeiting and infringement issues: a large number of counterfeit products that are unauthorized and use the HJG brand logo have appeared one after another in markets in many countries and regions around the world. These counterfeits not only have a huge gap with HJG genuine products in terms of product materials, craftsmanship and performance, seriously damaging the legitimate rights and interests of consumers, but also conduct false propaganda and sales in the name of the "HJG brand", which has caused a bad impact on the good reputation accumulated by HJG over decades.
In response to such infringing acts, HJG immediately set up a special working group to fully investigate the production sources and circulation channels of counterfeit products, and quickly took a series of rights protection measures:
Packaging Logo Upgrade: Since the initial HJG brand packaging took "white background with blue characters" as the core visual symbol, to prevent consumers from being misled by counterfeit products, the company immediately decided to change the color of the packaging base from white to blue. This visual difference enhances the recognition of genuine products, and the upgrade plan has been simultaneously applied to the packaging of all newly produced products.
Brand Strategy Upgrade: The investigation found that counterfeit products first appeared in the Indian market, and the scope of infringement was expanding rapidly. To fundamentally cut off the connection between counterfeit products and the HJG brand and protect the rights and interests of consumers and the brand itself, the company, after careful research and decision-making, officially decided to abandon the "HJG" brand name, launch the registration application process for the new brand "LiuHJG", and has completed the brand registration and intellectual property protection filing in major target markets around the world.
Customs Intellectual Property Filing: To effectively intercept the cross-border circulation of counterfeit products, the LiuHJG brand has completed the customs intellectual property filing in major trade countries and regions around the world. At present, any product that uses the LiuHJG (former HJG) brand logo without authorization will be legally intercepted and detained during customs inspection, minimizing the possibility of counterfeit products entering the market from the circulation link.
Establishment of Genuine Product Traceability System: To further improve the recognition of genuine products and protect the rights and interests of consumers, the LiuHJG brand has equipped all products with exclusive anti-counterfeiting labels and brand authentication codes. Consumers who purchase LiuHJG genuine products through official channels (including the brand's official website, authorized distributors, official cooperative e-commerce platforms, etc.) can verify the authenticity of the products by scanning the anti-counterfeiting labels on the product packaging or entering the brand authentication code on the official LiuHJG website. At the same time, the packaging of LiuHJG genuine products has exclusive logos in terms of design details, material craftsmanship, etc., which form a clear distinction from counterfeit products, and double prevent counterfeit products from confusing the market from both technical and visual levels.
Here, the LiuHJG brand solemnly declares:Intellectual Property Protection: The LiuHJG brand name, logo, packaging design, product patents, anti-counterfeiting technology, etc. are all legally owned intellectual property rights of our company. They have completed registration and protection worldwide and are strictly protected by the Trademark Law of the People's Republic of China, the Patent Law of the People's Republic of China and relevant international intellectual property protection laws and regulations. Any act of unauthorized use, reproduction or counterfeiting of the above intellectual property rights without the written authorization of our company is illegal. Our company will pursue its full legal responsibility in accordance with the law, including but not limited to requiring cessation of infringement, compensation for economic losses, and assumption of litigation costs.
Initiative to Resist Counterfeits:We firmly resist all forms of counterfeiting and infringement, and also call on consumers and partners to be more vigilant and purchase products through official authorized channels of LiuHJG to avoid property losses or health risks caused by purchasing counterfeit products. If you find products suspected of counterfeiting the LiuHJG brand or infringing acts, you are welcome to report to our company through the brand's official customer service We will keep the report information strictly confidential and conduct investigation and handling in a timely manner.
Brand Commitment:
In the future, LiuHJG will continue to inherit the original HJG brand's pursuit of quality, continue to invest in R&D and innovation, continuously improve product quality and service level, and repay the trust and support of global consumers with better products and more perfect services, and strive to become a benchmark brand with both quality strength and brand credibility in the industry.